Why use the Sales DNA Profiles?


Sales DNA Profiles employ a self-scored behavioral assessment using the DISC personality model.  DISC profiles the four primary behavioral styles – dominance, influence, steadiness and compliance – each with very distinct and predictable patterns of observable behavior.  In short, it helps you hire the best possible candidate because it unearths an applicant’s true nature.  This is essential if you want to increase productivity and profits by hiring the right person the first time.

DISC works because people of certain behavioral types tend to exhibit specific types of behavior common to that style.  This is not acting.  A person’s behavior is a necessary and integral part of who they are.  In other words, much of our behavior comes from “nature” (inherent) and much comes from “nurture” (our upbringing).  The DISC model merely analyzes behavioral style – that is, a person’s manner of doing things.

The profiles will also determine the preferred coaching and managerial styles that match each salesperson. 

The profiles apply to corporate, business and personal situations, leading to professional and individual insights for interpersonal success through more effective communication, understanding and tolerance.



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